For us it was more opportunistic timing than the market in general. I think if you're trying to be disruptive - and we are - you can't wait for perfect timing in the market because it will likely not ever come. Even if it does, it probably means someone else has beat you to the punch and you're playing catch-up from day one. We are also big fans of 'Lean Start-up' and we got our minimum viable product (MVP) out as quickly as we could to start learning lessons and measuring response. There was never a big, coordinated launch and the new products will quietly be released when they are ready.
Jason Evans - CEO Stackpop